We live in a world where data is at the touchpoint of every transaction, process, and experience. With data at the forefront, it's inevitable that a vast amount of data becomes available. This is a blessing and a curse. Although having a ton of data optimizes accuracy and predictability, this wealth of data is difficult to manage, often leaving insights unfound and patterns unseen. Fortunately, the future of data management is here. With a cloud data warehouse, business and IT can work together to discover hidden insights that you didn't know were there.
See the Future
Big data gives organizations the power to see the future. To do this, businesses data mine to discover patterns and new insights. Data mining is at the intersection of machine learning, statistics, and data analysis. What a cloud data warehouse really focuses on is the third pillar — data analysis.
Traditionally, these efforts were siloed by IT and business. Business analysts would strictly use business intelligence tools. Although these business analysts potentially could have access to the IT analytical tools, they usually didn't have permissions to modify the data nor do they know how to use it, as these users were stepping into technical territory. On the other hand, data scientists use predictive analytics, but they don't have the resources to answer every single business analytics request on-demand.
Cloud data warehouses are embedded with a business semantic layer to help translate complex business data into familiar terms. With a cloud data warehouse, businesses and IT can work together to manage and analyze data as a team to see the future.
See the Past
Cloud data warehouses allow you to see the past. In addition to storing real-time data, cloud data warehouses store a wealth of historical data stemming from various internal and external sources. This signifies that the data stored in the cloud data warehouse is both vast and comprehensive, considering it dates back in years.
There's a common phrase, "what's done is done" but when it comes to data, that's not the case. With all the historical data available, you can revisit decisions that happened in the past and optimize your strategy for the future. If a decision went sideways, you can course-correct and make sure that doesn't happen again in the future. If a decision went right, you can repeat and tread on with the current strategy.
Amplify Current Strategy
There has never a better time than the present. With a cloud data warehouse, you get instant value with unified metadata repository that allows for intelligent discovery of data. Cloud data warehouses allow you to reveal the story of what drives your business with analytical applications designed to deliver instant insights and an end-to-end view of your business.
Looking to scale your data up or down? This can be done with a click of a button thanks to the automatic smart reallocation of storage and compute resources. Using the insights you've gathered from the future or the past, you can confidently amplify your current strategy with a cloud data warehouse.
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